Using Google Adwords to Better Your Keywords, For Beginners
Updated: Aug 20, 2018
This post is best paired with a previous article on Organic Search Marketing.
This videos shows how to use Google Adwords Keyword Planner for beginners.
Screen recording of https://ads.google.com/home/tools/keyword-planner/
Check List For Google Adwords Keyword Planner
Search for Google Adwords Keyword Planner
Click "Start Using Keyword Planner"
Login to your account
Click "Keyword Planner"
Click "Find Keywords"
Type the keyword/s you want to use
Record avg. monthly searches starting with your keyword/s
Then sort via avg. monthly searches
Record avg. monthly searches of the top keywords
Record keywords with "Low" competition and keywords with less avg. monthly searches
What is Google Adwords Keyword Planner?
Google Adwords Keyword Planner is a free tool made by Google to develop, test, and estimate bids for keywords in use for ads or other search results.
What am I looking at and how do I use it?
For my last article I used this same method to figure out which keywords I should use in the title and the rest of the article. After searching for specific terms and recording similar terms, I organized them from "Low" competition to "High" competition.
Competition refers to "the number of advertisers bidding on each keyword." This figure can be used as a predictor of your ability to get your article or webpage to come up first on the list. Basically put, the higher the competition, the harder it will be for your article or webpage to come up first.
Average Monthly Searches refers to the number of searches that contain the keyword/s. This figure can be used to predict the number of results on Google from searching the keyword/s. Basically put, the higher the number of results, the harder it will be for your article or webpage to come up first.
Some competitive keywords from the previous list would be "brand marketing" and "small business SEO" for low competition and "social media" and "internet marketing" for high search rates. A combination of these terms could be highly effective given the high search rates and low to medium competition.
Final Step to picking your article's
After using the list of keywords you found through Google Adwords Keyword Planner the final step to picking your title and the list of keywords would be to Google them and see what comes up. Once you find a competitive combination ok keywords, you're ready to create your article!
If you would like to know more on how to apply these concepts to your business's blogs or web pages, send me a message and I will happily help you!
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Bluetech Digital LLC
Writer: Van Leaming